In April of 2016, the New York Daily News sub-contracted content strategy and business management for its Autos vertical to Speedy Daddy Media. Thanks to a focus on SEO and a content strategy emphasizing the cars, trucks, and SUVs that people actually buy, the Daily News Autos team tripled traffic and more than doubled revenue by the summer of 2018. Our engagement with Tribune Publishing ended at the end of 2018 when the company elected to take a different direction with automotive content.
We can devise a similar strategy for your automotive publication. After all, your content needs to be useful to your audience, not the whims and desires of your staff. Get in touch and let’s talk.