Contrary to popular opinion, people still read. If your editorial content is serving a purpose, providing answers to your audience’s questions, delivering perspective perhaps previously unconsidered, and is rendered as concisely and clearly as possible with consideration of mobile users, you can win.
Add a dash of color in the form of humor, storytelling, context, or expertise, and you will win.
Car buyers want to know that the source of their advice is concerned with something other than outright performance or lavish luxury. They want to trust their advisors, knowing without a shadow of a doubt that the writers and editors who are guiding them understand their basic concerns related to value, safety, efficiency, reliability, and technology.
So many publications and automotive content creators cater to enthusiasts and lifestyles. Speedy Daddy Media specializes in editorial content about the vehicles people actually buy, created to address their top-level concerns.