Is Your Content Team Focused on Driving Revenue?

2015 Ford F-150 photo copyright Speedy Daddy Media, Inc.

In 2015, the 30 best-selling vehicles in America accounted for 49.7 percent of sales. More than 200 other models divided the remaining 50.3-percent of the total market.

Here is the list of the best-selling vehicles of 2015, those that accounted for nearly half of all sales in the U.S.:

  1. Ford F-Series
  2. Chevrolet Silverado
  3. Ram Pickup
  4. Toyota Camry
  5. Toyota Corolla
  6. Honda Accord
  7. Honda CR-V
  8. Honda Civic
  9. Nissan Altima
  10. Toyota RAV4
  11. Ford Escape
  12. Ford Fusion
  13. Nissan Rogue
  14. Chevrolet Equinox
  15. Ford Explorer
  16. Hyundai Elantra
  17. Chevrolet Cruze
  18. GMC Sierra
  19. Jeep Cherokee
  20. Hyundai Sonata
  21. Nissan Sentra
  22. Jeep Wrangler
  23. Ford Focus
  24. Jeep Grand Cherokee
  25. Chevrolet Malibu
  26. Toyota Tacoma
  27. Chrysler 200
  28. Subaru Forester
  29. Kia Optima
  30. Toyota Highlander

If you operate a third-party website dependent upon leads and advertising to drive some or all of your revenue, this list is important. These are the vehicles the automakers are advertising. These are the vehicles that consumers are buying. Creating content about these vehicles possesses significant potential to generate revenue.

Granted, many of these vehicles are sold to fleets, such as rental car companies and government agencies, and sometimes in significant numbers. But, those vehicles ultimately land back into the market as used cars. If you have a used car lead business, or have Certified Pre-Owned advertising opportunities, how the vehicles are sold when they are new is irrelevant.

Studies show that consumers use third-party automotive websites to read reviews and to comparison shop. Therefore, to best serve consumer requirements at the same time that you maximize potential advertising revenue and lead conversion rates, it makes sense to publish as much informative, engaging, and impactful content about the best-selling vehicles as you can.

Is your content team focused on driving revenue?